ILLUMINATION - LEICA SL3 - GLOBAL CAMPAIGN

Leica SL3 Global Campaign, 2024
Director and Photographer: Oliver Halfin

Created for the global launch of the Leica SL3, Illumination brings together Indigenous fashion, music, movement and landscape across the Navajo Nation reservation, New Mexico.

Developed in collaboration with Diné designer and community leader Amy Denet Deal of 4KINSHIP, the project features Than Povi Martinez, Lucaa and Shawn Harrison.

SELECTED CREDITS

Director and Photographer: Oliver Halfin
Cinematographer: Jo Kami
Creative Collaboration: Amy Denet Deal / 4KINSHIP
Featuring: Than Povi Martinez, Lucaa and Shawn Harrison
Client: Leica Camera AG

View the campaign on the Leica website https://leica-camera.com/en-US/blog/oliver-halfin-sl3-illumination

LEICA FOTOS APP

Imagery featured within the updated Leica FOTOS app, across its Apple App Store and Google Play listings, on the Leica website and in promotional campaigns worldwide.

LEICA STORE NEW YORK

Window display featuring Oliver Halfin as part of Leica’s global SL3 campaign. Part of a global campaign across all Leica stores worldwide. August, 2026.

FARM TO FASHION AT LEICA STORE NEW YORK

Pop-up photography exhibition, June 2026

To coincide with the film’s Tribeca Festival world premiere, a selection of photographs from Farm to Fashion was presented at Leica Store New York.